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The Balanced Scorecard: Translating Strategy Into Action
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The Balanced Scorecard: Translating Strategy Into Action
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The Balanced Scorecard: Translating Strategy Into ActionThe Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard financial measures, customer knowledge, internal business processes, and learning and growth offer a balance between short term and long term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the
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The Balanced Scorecard: Translating Strategy Into Action
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93402925618
US$ 100.00
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