Inside Apple: How America'S Most Admired, And Secretive, Company Really WorksIn Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top. 100 up and coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive
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Inside Apple: How America'S Most Admired, And Secretive, Company Really Works